INTRO

BUENOS AIRES will be seen worldwide through the mobile devices of the most influential Instagram users of the Northern Hemisphere community.
TRAVELLING MOBILE wants to organize the first meeting of this kind in Argentina. Our aim is to consolidate it and make it an annual event of reference to show and promote Buenos Aires as a cultural destination and also to promote the art exchange between a selected group of artists and Instagrammers by doing a visual arts exhibition.
In this first edition, Instagramers from the Northern Hemisphere are gathering upside-down in the Southern Hemisphere, to meet and interact with users from the Argentinian and Latin-American community. For the next edition, the idea is to bring Instagram users from the South to the North Hemisphere in Barcelona.
The #upsidedownmeet was born out of a photographic project by @mevisualartist, Meritxell Soler on . She came from Barcelona to Buenos Aires and she has been living in Argentina for the last ten years. Meritxell's world was upside-down from the beginning: having Christmas in the summer and celebrating her birthday in August in the winter time. Due to this fact, she began the Upside-down photography series, consisting on self-portraits in landscapes that are not her own. Thanks to Instagram social platform, Meritxell was able to spread her art, inviting her IG friends to be upside-down with her in a big journey. Because she wants to turn around your reality and, at the same time, open a dialogue between the immigrant and emigrant fluxes nowadays, in the 21st century.

Thanks to Cultural Patronage Law of the Buenos Aires Ministry of Culture and our main sponsor Fundación Itaú, and other partners as Fundación Telefónica, this project will become a reality.